Meet the Matches.

Purposefully and unapologetically small, we're craftspeople, focused on devices and chronic disease.

Things we've done

  • Led commercial teams in launch strategy development and execution
  • Worked directly with patients to dispense and counsel on medications
  • Ran clinical trials and published results
  • Led user research to understand unmet needs around devices
  • Translated user inputs into actionable device requirements
  • Facilitated cross functional decision making in device development programs
  • Invented and patented new device concepts and features, often in highly constrained situations
  • Dealt with fallout from improper device design with market, quality, and regulatory issues
  • Gained leadership investment to advance device development programs
  • Advocated with government agencies for transformational patient and HCP safety regulations
  • Worked with technical and business leadership to create device architectures and life cycle strategies
  • Worked with inside and outside legal counsel to manage issues related to IP and product liability

Marty Coyne, BEME, MBA

Principal & Co-Founder

Engineer and business leader with experience inventing, launching, and marketing medical and drug delivery devices. Leads overall company and innovation programs. 11 patents and numerous patents pending. BE Mechanical Engineering Stevens Institute of Technology, MBA Columbia University.


Erika Bajars, BA, MBA

Principal & Co-Founder

User researcher, meeting facilitator, and creativity instructor with experience in market development and commercialization of medical devices. Leads overall delivery of client projects and user research programs. 2 patents. BA Communications Montclair State University, MBA Rutgers University.


Chris Franzese, PharmD, MHS

Principal & Clinical Leader

Clinical trial researcher with 19 peer-reviewed papers. Leads clinical team, ensuring that deep understanding of clinical perspective is reflected and embedded in our work. Responsible for all secondary research projects. BS Biology Loyola University, PharmD and MHS Health Informatics from Fairleigh Dickinson University. PGY1 Residency, Atlantic Health System.


Allison Bellows

Chief of Staff

Biomedical engineer with experience leading complex medical device programs with startups and corporate clients. Leads day-to-day execution of client programs and process improvement for the company. BS Biomedical/Medical Engineering, Brown University.


Rashmi Sharma

Insights Manager

Experienced human factors engineer on numerous combination products programs at Genentech. Leads human factors activities, development of study approaches, and skills building within the company. BS Bioengineering, Biomedical Engineering, and Computer Science from Stanford University.


Colby Thomas

Insights Manager

Biomedical engineer experienced in leading qualitative and quantitative studies for devices used in the home and in the clinic. Leads client programs for user research, empathy building and innovation challenges. BS Biomedical Engineering, University of Rhode Island.


Amy Rinaldi

Insights Associate

Chemical engineer and talented user researcher, inventing new approaches to collect rich data from study participants. She has published results based on a study involving reconstitution devices. BS in Chemical Engineering from Manhattan College, currently pursuing a Graduate Certificate in Human Factors Engineering at Penn State.


Katie Brigham

Insights Associate

Mechanical Engineer with a talent for creative problem solving and process improvement. She uses her incredible technical knowledge and skill to build prototypes, study models and empathy building accessories. Responsible for framing innovation challenges and advancing company capabilities through R&D. BS Mechanical Engineering, Rensselaer Polytechnic Institute.


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