You can find us anywhere devices and specialty pharmaceuticals are used, invented, 
and refined.

We help understand what patients and caregivers need, then innovate product and service solutions that help eliminate barriers to treatment.

We deliver deep insights

We go where medicines are used — and work with patients, caregivers, and clinicians to understand current practices, challenges, and opportunities.

Empathy & Patient-Centricity

We’ve taken the time to develop and patent research techniques that get to the heart of complex questions surrounding chronic disease and treatment:

  • Exploring cognitive, disease-related, and behavioral barriers to adherence and compliance
  • Designing user empathy workshops and hands-on interactions to facilitate a “walk in the shoes” of device users for development and commercial teams
  • Simulating “memorable moments” in the user experience for teams to refer to during the development process
  • Developing actionable personas and journey maps purpose-built to support device development or innovation
Discovering new insights
  • Understanding current medications and therapy regimens in complex disease states
  • Conducting ethnography and contextual inquiry studies to develop deep understanding of users, current practices, needs and challenges
  • Helping define tPPs, user requirements, and design inputs to guide formulation and device development
  • Exploring cognitive, disease-related, and behavioral barriers to adherence and compliance
  • Identifying workarounds and edge cases (unmet needs with current solutions)
“You ask them what they do – and they laugh and say they quite can’t describe it. I can’t either, but it’s magic to watch them work.”

We speed testing
 and refinement

We look at the whole “surround” — devices, support materials, and services, all in the context of disease and therapy.

Evaluating Concepts
  • Exploring how different delivery devices, dosing regimens, and polypharmacy affect preference and acceptance under different competitive scenarios
  • Prioritizing features and functionality, with linkage to user value and differentiation
  • Refining connected device and mobile medical app systems to meet user needs
  • Creating unique research approaches to address extremely difficult questions around novel devices or rare patient groups
Testing usability and intuitiveness
  • Performing preformative and formative human factors testing on device concepts, instructions, and training materials
  • Evaluating how proposed changes to devices, instructions, or packaging affects usability and user experience
  • Creating unique research approaches to address extremely difficult questions or rare patient groups
  • Refining connected device and mobile medical app systems to meet user needs
  • Working with engineering and design teams to ensure devices moving through development continue to meet user needs and requirements as the design evolves
“Other firms are off the rack. Matchstick is a custom tailored suit. It’s made for me and makes me look great.”

We invent novel ideas

With thousands of invention disclosures for clients, we’ve got a track record of generating clever concepts that work for pharma.

Inventing features and functions
  • Creating new product concepts and features through ideation, concept generation
  • Designing and executing innovation challenges and “hackathons” to create breakthrough ideas
  • Creating freedom to operate or erecting competitive barriers through IP generation or patent design-arounds
Building differentiation
  • Creating the device “surround” with instructions for use, training materials, and packaging concepts
  • Inventing new components of patient support programs to support proper device use, adherence, and confidence
“The Matchsticks are mercenaries for value creation. They will take on projects that scare big firms.”

We bring corporate know-how

We help navigate internal politics and build confidence with leadership so patients get the therapies they need.

Making cross-functional decisions
  • Facilitating technical down selection decisions, or selecting across alternatives with tradeoffs
  • Managing difficult decisions with competing cross-functional interests or agendas
Building business cases
  • Building full business cases for investment or strategy decisions, including landscaping, strategy rationale/options, recommendation development, and modeling
“They’ve done it, they’ve lived it, they know the challenges I’ll face, they know the pain points, these are the types of teams I need to go through to get this approved. “

What clients are a good match for us?

We’re unapologetically picky about the projects and clients we take on.  Our experience is that fit is the most important predictor of success for everyone involved.

It’s easy for us to do great work when our clients appreciate and value:

  • Racing to the top, not the bottom.

    We provide incredible service, personal attention, and craftsmanship. We work in an environment that is transparent and respectful. We’re not a “vendor” that does low-bid work.

  • Partnering.

    We’re not a good fit for transactional clients who enjoy having consultants grind it out until 2am, or want to boss us around. Intense ownership demands collaboration on the problem statement and solutions.

  • Intense ownership.

    We treat your business like it’s our own and want to deeply understand and internalize it. Our clients get to know our team like their own employees, and routinely treat us as part of their core team.

  • Novel, clever approaches.

    We’re nimble and love to experiment. We work directly with clients to try clever approaches that then become new sources of competitive advantage for them.

Let’s talk.
Contact Us

Let’s talk.