Matchstick LLC - medical marketing consulting and training

Skills Building

Matchstick provides skills to help small businesses be more successful

We’ve applied our years of successfully developing and marketing medical technologies to deliver this portfolio
of training options to build skills where you need them the most.

MedTech BoosterShot™
Email Training


Sharpen your marketing skills and enhance your value to your clients. You can do this in a few minutes twice a week. We’ve taken the insights that made us successful in Med Tech marketing and deliver them to your inbox each week for a year. No travel, no generic programs, no big expense. Your clients will appreciate your insight into their world.

How It Works, What You Get

You’ll receive two emails from us each week for a year. Each takes about 10 minutes to read. You pick the two days, based on your own schedule, so you can be focused on what we send. The first email of the week introduces a new idea and provides our twist on it.  Every few weeks we’ll focus on a different theme. In the second weekly email, we’ll send you a tool on the same theme, which helps you put the idea to work.

Medical Device Inventor's Toolkit


Our Inventors Toolkit ebook series brings you the insight you need, when you need it, at the right level of detail. Forget academic learning and marketing theory – this is hands-on, practical "how-to" knowledge. Through case studies and specific real-life examples, we demonstrate the concepts you'll need to be successful with your idea. You can learn and apply the lessons right away.

What You Get

Our first ebook in the series, How to Accelerate Adoption of Your Idea, focuses on the reasons why medical technology innovations fail to achieve sales success in the market - and gives you the tools to help avoid the pitfalls.

ebook: Innovation on a Shoestring


While inventors frequently generate new ideas with brainstorming, it's often random and unpredictable.  Big companies have expensive consultants and proprietary processes to generate new ideas, but they're out of reach for smaller companies.

Innovation on a Shoestring shows you how to take the expertise you already have around your patients, clincians, and products and develop more creative and innovative product and service solutions.  We teach you the same tools we've learned over years in medical technology.

ebook: Get Eaten by a Bigger Fish


Many small firms want to sell or license their technology to a larger firm.  With only a few minutes to make a great impression it's important to understand what big companies look for.  In this ebook, we share our own experience learned by sitting in hundreds of inventor presentations when we worked for big companies.

Lateral Thinking beats brainstorming hands down

“Matchstick used Lateral Thinking tools to name our company.  The response has been incredible – our name really captures exactly what we do for our clients.  I’ve been in hundreds of brainstorms over the years – Lateral Thinking beats it hands down”

– Rich Caizza,
inventor on over 50 patents, and principal of Fulcrum PDC

Why Marty & Erika are QualifiedWhy Trust Matchstick?

Erika and Marty are experienced Med Tech marketers. We have been successful working with global market leaders and small firms looking to change the world.

Take our Skills Training because:

  • We've used these tools for years in business, and can tailor our training so it’s relevant to you
  • We've used creative thinking tools to develop brand names, create patentable ideas and refine marketing strategies
  • We collectively have 30 years of successful Med Tech marketing, and are full of insights we can share to help you avoid common pitfalls
  • We are accomplished trainers, teachers and coaches