Matchstick LLC - medical marketing consulting and training

Privacy Policy

Privacy Policy (this is the stuff our lawyers make us tell you.)

This notice tells you about the privacy practices for
It is effective June 13, 2011, and will notify you of the following:

  • What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
  • The choices available to you regarding the use of your data.
  • The security procedures in place to protect the misuse of your information.
  • How you can correct any inaccuracies in the information.
Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to and collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone. 

When expressing an interest in obtaining additional information about our products or services, we require you to provide us with personal contact information, such as name, company name, address, phone number, and email address.

We will use your information to respond to you regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request.  For example, if you fill out a “Contact Me” Web form, we will use the information provided to contact you about your interest in our services.

Unless you ask us not to, we may contact you via email in the future to send you information we think will be of interest to you.  For example, we may use information you provide to contact you to further discuss your interest in our services or send you information regarding Matchstick.

Surveys & Contests

From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and mailing address), and demographic information (such as zip code, industry, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of our site.

Public Forums, Refer a Friend, and Customer Testimonials

If you use our blog feature on this site, you should be aware that any personally identifiable information you submit in a publicly-viewable blog comment can be read, collected, or otherwise used by anyone who reads the blog or who visits the URL of the blog post you have chosen to comment on. We are not responsible for non-Matchstick use of this information.

Our clients and visitors may elect to use our referral program to inform friends about our website. When using the referral program, we request the friend’s name and email address. We will automatically send the friend a one-time email inviting him or her to visit our website.

We post text or video client testimonials on our web site that may contain personally identifiable information such as the client’s name. We obtain the client’s consent to use their name and testimonial before we post anything online. 

Web Site Navigational Information

We use website navigational to operate and improve our website. As you navigate through this site, certain anonymous information can be passively collected (that is, gathered without your actively providing the information) using various technologies, such as cookies, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). Your Internet browser automatically transmits to this site some of this anonymous information, such as the URL of the Web site you just came from and the Internet Protocol (IP) address and the browser version your computer is currently using. 

We use the statistics we collect to improve the browsing experience for our clients and visitors and create better and more relevant content.  This section describes the types of Web Site Navigational Information that may be collected on our website and how this information may be used.


We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.

You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of this site might not work without cookies. You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it.

Web Beacons

In order to determine a user's ability to receive HTML email in addition to whether or not an email has been opened, we include a "web beacon" in a majority of the HTML email messages we send. A web beacon (actually a small .gif image) is activated when an HTML email is opened via a request for the image on our (or our email service providers’) servers. This capability helps us to send email in a format users can read and enables us to track the aggregate number of emails opened. The web beacon does not collect any personally identifiable information. Users that do not want to receive email messages with web beacons can choose to receive their emails in text (non-HTML) format.  We also use the capability to track when a URL has been clicked inside of an email message sent by our system. We use this functionality to track which links were clicked and in what quantity, as well as the aggregate number of links clicked. This click tracking functionality does not collect any personally identifiable information.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies" to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

About Children

This site is not intended for children under the age of 13. It is our policy never to knowingly collect or to maintain information about anyone under the age of 13 (such as a child's name or e-mail address). If you think that we have collected personal information from a child under the age of 13, please contact us. We encourage parents to talk to their children about their use of the Internet and the information they disclose to Web sites.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via at or +1-973-753-0383 to:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

We will never share, sell, or rent individual personal information with anyone without your advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you e-mails based on your requesting information.

You may manage your receipt of marketing and non-transactional communications by clicking here or by clicking on the “unsubscribe” link located on the bottom of our marketing emails. Additionally, you may send a request specifying your communications preferences to Clients and customers cannot opt out of receiving transactional emails related to their business with us. 


This site takes reasonable steps to protect personally identifiable information as you transmit it to our site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, e-mail sent to or from this site may not be secure. 

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.


This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at (973) 753-0383 or via email:

Affiliate Information (FTC Disclosure)

This site contains some affiliate links. This means should you purchase the product by using the affiliate link, Matchstick will receive an affiliate commission.   Matchstick only recommends products we’ve bought and use in our day-to-day business life.   We value our reputation, and any affiliate commission we earn from sale of books or other materials never affects our honest opinion.  Caveat emptor still applies; you still need to do your own due diligence to determine if the products or services we recommend are right for you. 

Copyright Information

This site, collateral materials, and downloads are copyright © 2011 Matchstick, LLC.  Matchstick, “Cure the Common Meeting,” “Get Beyond Brainstorming,” and the Matchstick logo are trademarks of Matchstick, LLC.

Six Thinking Hats is a registered trademark and Lateral Thinking is a trademark of the McQuaig Group, LLC. Imagery of Dr. Edward de Bono used with permission of The de Bono Group, LLC.  All other trademarks are the property of their respective owners.

Matchstick, LLC is not affiliated with The Matchstick Group (TMG).


We’re thrilled to work with great creative teams that help communicate our brand and message impactfully.  Our site design is by J Fitzgerald Group.  Our logo is by GlazerDesign, and ElementSix Creative Group designed our marketing collateral. Jenn Gerlach of Infoglyphs helped us explain our offering with infographics.  We recommend these firms highly!