Matchstick LLC - medical marketing consulting and training

Workshops

Matchstick workshops apply proven creative thinking techniques to help you solve an immediate need

We’ll come in, all day or part of one, and facilitate a workshop to help you solve a specific problem. You leave with a clear plan of action and lots of new potential solutions.

Accelerate Product
Adoption

Description

Your innovation brings new value to your customers and their patients. Yet every new introduction requires some level of change for your customer, and change slows the adoption process. This Matchstick workshop helps you anticipate barriers to adoption and minimize their impact on your success. This applies whether you're getting ready to launch a new device or looking to improve sales of an existing product.

How It Works, What You Get

First, we'll help you pinpoint exactly where your innovation will find challenges in user adoption - and why – using time tested consumer behavioral frameworks. Then, using the same techniques we teach in our creativity classes, we'll help generate ideas to reduce friction and accelerate adoption. You leave the workshop with a set of strategies to help speed uptake.


Launch an Initiative

Description

High stakes, high visibility corporate initiatives generate lots of excitement – and challenges. This Matchstick workshop helps you kick-off your initiative and set your team up for success. A well-executed kick-off meeting can get your project rolling, with everyone marching in the right direction. A launch that misses the mark can cause your program to limp along. Without team engagement, you may never live up to the high expectations.

How It Works, What You Get

Participants arrive ready-to-work due to our easily digestible pre-read. We facilitate the meeting to create shared purpose, ownership and excitement. We include joint goal setting and small group activity planning. A highlight involves naming the initiative. This gives your team an identity, and a rally point for the organization. Finally, we provide the elevator speech and presentation designed to communicate and spread excitement internally.


Make A Tough
Decision

Description

When you're faced with a tough decision, it's hard to know where to go. Sometimes it helps to bring someone from the outside who doesn't have any direct stake in the outcome. This Matchstick workshop uses techniques proven to reduce emotions and focus on solving the problem. Our experience shows us that with the right approach, even the most contentious issues can be resolved.

How It Works, What You Get

We work with you before, during and after your workshop to strive for clarity and focus. We use the Six Thinking Hats[EB1] to keep things moving and ensure we consider issues from all angles. Using this helps manage politics, agendas, and strong personalities that can sidetrack the discussion and hamper progress. After the meeting, we deliver a high impact "elevator speech" you can use to present recommendations internally.


Name a Product
or Service

Description

The right name helps get your product or service cut through the clutter. While med tech marketers rarely have the budgets for big consumer naming companies, you can still set your product or service apart creatively. This fun Mathcstick workshop helps you uncover more, creative ideas to choose from. Try this workshop when naming a product or service, a program, or an internal initiative.

How It Works, What You Get

We prepare your team with pre-reading and a structured agenda. During the meeting, we use proven creative thinking techniques to generate lots of raw ideas. We explore and refine the ideas you like, to generate even more options. We digest the information, and meet with you a few days later to finalize your choices. You end up with a presentation to share internally, and a list of names ready for market research or trademark clearances.


Outmatch Competitors

Description

Take a walk in your competitor's shoes. Invite Matchstick to Outmatch Competitors, and strengthen your strategies. This is our version of War Games. Our engaging workshop uses proven creative thinking techniques to get the new ideas flowing. Your team gets the resulting "aha" from delving into the competitor's mindset. Your focus becomes sharper, and more sensitive to promoting differences that matter to your customers.

How It Works, What You Get

We ensure participants arrive prepared. We analyze and assess competitive positioning. Then we play a game of strategy, focusing on your key accounts. Participants play competitors to reveal strengths, weakness and opportunities. This insight leads to new, better value propositions and strategies. You leave with a ready-to-implement plan. Finally, you get a high-impact presentation and "elevator speech" for your internal stakeholders.


Focus: Graphic Recording

We use Graphic Recording in our workshops as a creative way to enhance engagement and improve retention. This process is helpful with:

  • Meetings where you want to make a big impression
  • Diverse groups and cross-functional teams
  • Complicated issues with many factors to consider
  • Global teams low in native English proficiency
  • Remote meetings (web, phone, video)

We partner with ImageThink™ to create a visual record of the meeting in real-time. Their process of organizing dialogue into instant graphics is amazing to watch, and keeps participants interested and engaged in the conversation.

Why Marty & Erika are QualifiedWhy Trust Matchstick?

Erika and Marty are experienced Med Tech marketers. We have been successful working with global market leaders and small firms looking to change the world.

Engage us for Consulting Services because:

  • We’ve successfully differentiated some apparently undifferentiated products
  • Our marketing plans have been recognized as best practice by a major global manufacturer
  • Our sales presentations have provided customer entrée for top global brands and start-ups
  • We’ve created notable experiential sales training on a med tech budget
  • We’ve translated VOC into marketing success