Matchstick LLC - medical marketing consulting and training

Skills Building

We help you develop Med Tech marketing skills so you can be more successful

We’ve applied our years of successfully marketing medical technologies to deliver this portfolio of training options to build marketing skills where you need them the most.

Run More Effective Meetings

Description

Marketers are running better meetings every day by using The Six Thinking Hats®. Imagine meetings that people want to attend! This set of tools, developed by thinking guru Edward de Bono, provide the Cure to the Common Meeting™. We're certified trainers in these methods. Because we've used these tools for years in our corporate careers, we understand how to focus our training so it's most relevant to you.

How It Works, What You Get

Matchstick runs a one-day training session at your facility. You'll receive all of the de Bono training binders and tools to supplement your learning. Our session is hands-on and engaging. You and your team practice skills in using the tools. We'll provide examples of how we've incorporated the Hats to solve pressing business issues. We'll focus on real challenges that your team provides, so you develop solutions you can implement right away.


Move Beyond Brainstorming™

Description

Marketers are using Lateral Thinking™ to Move Beyond Brainstorming™ and get to really new ideas every day. This set of tools, developed by thinking guru Edward de Bono, are easy to learn and apply. They help you develop extraordinary new ideas in the same amount of time you currently spend on brainstorming. Because we've used these tools in our corporate careers for years, we focus our training so it's most relevant to you.

How It Works, What You Get

Matchstick runs a one-day training session at your facility. You'll receive all of the de Bono training binders and tools to supplement your learning. Our session is hands-on and engaging. You and your team practice skills in using the tools. We'll provide examples of how we used Lateral Thinking to drive actual business results. We'll focus on real issues that your team provides, so you develop solutions you can implement right away.


MedTech BoosterShot™

Description

Sharpen your marketing skills in a few minutes twice a week. We've taken the insights that made us successful in Med Tech marketing and deliver them to your inbox each week for a year. No travel, no generic programs, no big expense. Med Tech Marketers finally have a training program designed specifically for you.

How It Works, What You Get

You'll receive two emails from us each week for a year. Each takes about 10 minutes to read. You pick the two days, based on your own schedule, so you can be focused on what we send. The first email of the week introduces a new idea and provides our twist on it. Every few weeks we'll focus on a different theme. In the second weekly email, we'll send you a tool on the same theme, which helps you put the idea to work.


Med Tech Marketing Masterclass™

Description

Build your team's marketing skills with this customized training course to build success in the med tech industry. We take the time to understand your team and your biggest challenges, then custom-build our live workshop to enhance the skills you need the most. The result is training laser-focused to address your needs, whether it's developing or launching a new product, creating brand differentiation, or building technical skills.

How It Works, What You Get

We most commonly offer a live, one-day training program that consists of four 90-minute modules. Shorter or longer versions are also available based on specific needs. Our trainers will come to your facility to conduct your customized training session. Select from modules in popular areas, or craft a course to meet your specific needs. Themes include: Develop or Launch New Products, Differentiate Your Brand, or Improve Technical Skills.



Lateral Thinking Got Me Seven Patents

"We used market research results to set our focus on developing new packaging opportunities that could have clinical impact. The Lateral and Six Hats Thinking tools helped me contribute seven ideas I ended up patenting. And this was over a lunchtime session! I've never been in a meeting like that before."

- Glenn Kopf,
Senior Packaging Engineer

Why Marty & Erika are QualifiedWhy Trust Matchstick?

Erika and Marty are experienced Med Tech marketers. We have been successful working with global market leaders and small firms looking to change the world.

Engage us for Consulting Services because:

  • We’ve successfully differentiated some apparently undifferentiated products
  • Our marketing plans have been recognized as best practice by a major global manufacturer
  • Our sales presentations have provided customer entrée for top global brands and start-ups
  • We’ve created notable experiential sales training on a med tech budget
  • We’ve translated VOC into marketing success