Matchstick LLC - medical marketing consulting and training

Skills Building

Matchstick provides skills to help Creative Professionals be more successful

Wow your clients by building skills in running better meetings, facilitating more creative sessions, and in med tech marketing.

Run Better Meetings™

Description

Creative Professionals are running better meetings every day by using The Six Thinking Hats®. Imagine meetings that people want to attend! This set of tools, developed by thinking guru Edward de Bono, provide the Cure to the Common Meeting™. We're certified trainers in these methods. Learn them and impress your clients by running the most productive and worthwhile meetings that they have ever seen.

How It Works, What You Get

Matchstick runs a one-day training session at your facility. You'll receive all of the de Bono training binders and tools to supplement your learning. Our session is hands-on and engaging. You and your team practice skills in using the tools. We'll provide examples of how we've incorporated the Hats to solve pressing business issues. We'll focus on real challenges that your team provides, so you develop solutions you can implement right away.


Move Beyond Brainstorming™

Description

Creative Professionals are using Lateral Thinking™ to Move Beyond Brainstorming™ and get to really new ideas every day. This set of tools, developed by thinking guru Edward de Bono, are easy to learn and apply. They help you develop extraordinary new ideas in the same amount of time you currently spend on brainstorming. Use them to enhance the creativity of your team, and wow your clients with your savvy methodologies.

How It Works, What You Get

Matchstick runs a one-day training session at your facility. You'll receive all of the de Bono training binders and tools to supplement your learning. Our session is hands-on and engaging. You and your team practice skills in using the tools. We'll provide examples of how we used Lateral Thinking to drive actual business results. We'll focus on real issues that your team provides, so you develop solutions you can implement right away.


MedTech BoosterShot™

Description

Sharpen your marketing skills and enhance your value to your clients. You can do this in a few minutes twice a week. We've taken the insights that made us successful in Med Tech marketing and deliver them to your inbox each week for a year. No travel, no generic programs, no big expense. Your clients will appreciate your insight into their world.

How It Works, What You Get

You'll receive two emails from us each week for a year. Each takes about 10 minutes to read. You pick the two days, based on your own schedule, so you can be focused on what we send. The first email of the week introduces a new idea and provides our twist on it. Every few weeks we'll focus on a different theme. In the second weekly email, we'll send you a tool on the same theme, which helps you put the idea to work.



Lateral Thinking beats brainstorming hands down

"Matchstick used Lateral Thinking tools to name our company. The response has been incredible – our name really captures exactly what we do for our clients. I've been in hundreds of brainstorms over the years – Lateral Thinking beats it hands down"

- Rich Caizza,
inventor on over 50 patents, and principal of Fulcrum PDC

Why Marty & Erika are QualifiedWhy Trust Matchstick?

Erika and Marty are experienced Med Tech marketers. We have been successful working with global market leaders and small firms looking to change the world.

Take our Skills Training because:

  • We’ve used these tools for years in business, and can tailor our training so it’s relevant to you
  • We’ve used creative thinking tools to develop brand names, create patentable ideas and refine marketing strategies
  • We collectively have 30 years of successful Med Tech marketing, and are full of insights we can share to help you avoid common pitfalls
  • We are accomplished trainers, teachers and coaches