Our Company

Who we are

We’re device people.  We believe that making medical devices more intuitive and accessible will improve the experience and provide confidence, empowering patients and caregivers to treat disease.

What we do

Matchstick helps pharmaceutical and medical technology companies develop, perfect and launch medical devices that people want to use.

Why we do it

We get the chance to work with patients and caregivers firsthand. Seeing them empowered to give themselves or others better care drives our passion and our work.

Our Team

Marty Coyne
Principal

Marty Coyne

Principal

Inventor. Enthusiast. Craftsman.

Marty is part engineer, part marketer, part business leader. His work in device development spans the clinical, manufacturing and marketing sides of both implantable (Stryker) and disposable (BD) medical devices. He understands device use in hospital, pharmacy, outpatient, and home settings.

Marty frames complex issues vividly and clearly so that teams can quickly find solutions and move forward with confidence. Experienced in developing, launching and positioning marketleading devices and drug-device combinations, Marty operates seamlessly across teams of technical and marketing experts. A variety of stakeholders routinely seek his expertise around safe injections and preventing medication errors.

He brings extraordinary creativity and problem solving skills to client projects, and delivers results with a craftsman’s care and thoughtfulness.

Marty holds a BE in Mechanical Engineering from Stevens Institute of Technology and an MBA from Columbia University. He is named inventor on 10 patents.

Erika Bajars
Principal

Erika Bajars

Principal

Creative. Communicator. Developer.

Erika’s genuine interest in why people do what they do builds the rapport that helps her get to the heart of what’s most important. She excels in facilitating creative-thinking sessions and designing inventive user research approaches. Her gift for finding just the right words helps her to communicate findings with precision, meaning and clarity.

Erika’s experience includes leading the commercialization of medical devices from concept through life cycle management.

Believing that everyone is creative, Erika teaches techniques that help people unlock new ideas hidden in plain sight. She has a track record for helping young professionals become top performers.

She brings energy, enthusiasm and passion to client projects, and delivers insightful, unexpected results that inspire confidence and action.

Erika holds a BA in Communications from Montclair State University and an MBA from Rutgers University. She is a named inventor on a U.S. patent.

Charles Hwang
Strategy & Innovation Lead

Charles Hwang

Strategy & Innovation Lead

Inventor. Achiever. Ideator.

Charles comes to Matchstick with deep experience in medical devices, from concept to commercialization. He is a proven technical and business leader with a track record of bringing inventive device solutions to market.

With a unique trifecta of advanced Engineering, Industrial Design, and Business expertise, Charles supercharges the creative capabilities of the Matchstick team. He’s a named inventor on 30 patents and 35 patent applications, and is skilled at leading ideation workshops that deliver novel results.

A natural teacher, Charles loves helping the Matchstick team develop their technical and prototyping skills. Whether he’s leading outings to the toy store to help us understand how things are made, or setting up our prototyping space at headquarters, Charles makes device development a real, hands-on learning experience.

When he’s not working to on creative solutions for our clients, he’s busy shuttling his daughters to their various sports and dance activities. He adores his family, and is happy to spend his free hours enjoying their company.

Charles holds a BS in Industrial & Systems Engineering and an MS in Biomedical Engineering from Ohio State University, a MID in Industrial Design from the Pratt Institute, and an MBA with a focus in Entrepreneurship from Babson College.

Christina Evans
Manager, Insights and Strategy

Christina Evans

Manager, Insights and Strategy

User researcher. Communicator. Relator.

Christina brings her direct experience developing drug-device combination products at Bristol-Myers Squibb to Matchstick. She tested devices in the lab, ran formative and summative Human Factors studies and supported regulatory filings with the FDA.

While at BMS, Christina discovered that her passion was working with the patients and clinicians who use drug delivery devices – to understand what they like and don’t like about the experience.

Christina embodies the Matchstick values of personal responsibility and excellence. She creates deliverables that are beautiful and unexpected.

She is an animal lover who studied animal health, and she works as a veterinary technician in her spare time. Her combined engineering and veterinary experiences give her the unique ability to understand device use from multiple perspectives. When she’s not working at Matchstick, Christina is riding her horse for fun (or competitively).

Christina holds a BS in Mechanical and Aerospace Engineering from Rutgers University. She also holds a BS in Animal Sciences with Specialization in Physiology from Rutgers.

Chris Franzese
Lead Clinical Analyst

Chris Franzese

Lead Clinical Analyst

Learner. Scientist. Clinician.

Chris understands the science behind the medicine, and can simply explain why and how it works to heal the body. With experience recruiting, running, and publishing results of device clinical trials, he brings a practioner’s view to Matchstick projects.

While he was a Research Assistant at the Sinai Center for Thrombosis Research, Chris authored 18 peer-reviewed articles, abstracts and poster presentations. His focused research skills, nuanced clinical insights and incisive writing style help to sharpen our ability to make meaningful contributions to device development.

When he isn’t engrossed in learning more about a topic for Matchstick or working toward his degree, Chris is playing guitar and teaching others how to play.

Chris graduated Cum Laude with a B.S. in Biology from Loyola University of Maryland and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Molly Larson-Wakeman
Clinical Analyst

Molly Larson-Wakeman

Clinical Analyst

Patient Advocate. Learner. Scientist.

Molly’s work in compounding pharmacy gives her practical experience in both the science of pharmacy, and in patient counseling. She brings a powerful, well-rounded perspective to Matchstick.

Her passion for patients is evident in all the work she does. She is an advocate for personalizing health care, treating patients as the unique individuals that they are. Her perspective helps to ensure that her work at Matchstick keeps the patient front-and-center.

A continuous learner, Molly is building the capabilities to shape her own future and impact on healthcare.

She recognizes her own good fortune and is dedicated to helping those who are disenfranchised. She was an advocate for children in foster care, and is always looking for opportunities to help those who have not had the same opportunities that she has had.

Molly graduated B.S. in Biology (cellular/molecular), minor in Chemistry from Humboldt State University and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Megan Vallejo
Lead Clinical Analyst

Megan Vallejo

Lead Clinical Analyst

Problem solver. Teacher. Artist.

Megan has the ability to break complex issues down to their most basic elements to help others understand them better. She is driven by the desire to make a positive contribution to health care through science. She brings her ability to find the meaning in the science and help to communicate the “so what” to Matchstick and our clients.

Megan’s love for solving tough problems led her to conduct undergraduate research to advance understanding of Alzheimer’s disease and drug targeting. Her work was presented to hundreds as an undergraduate, and it continues to this day at FDU.

When she’s not helping build Matchstick clinical knowledge or studying, she is volunteering for service projects to help kids in need, tutoring high school and college students in organic chemistry and expands her creativity as an artist, painting and drawing in her free time.

Megan graduated Summa Cum Laude with a B.S. in Chemistry from Fairleigh Dickinson University, and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Ashley Collimore
Engineer

Ashley Collimore

Engineer

Learner. Kid-focused. Athlete.

Since Ashley began studying mechanical engineering, she has focused on how she can positively impact lives through better devices. Her interests drew her toward helping kids with difficulty moving through creating accessible prosthetics and orthotics. Her passion for working on these types of projects has taken her as far as China.

Ashley’s love for helping kids led her to her student research work in designing and producing a low cost, durable robotic arm, and her campus involvement in a program to create 3-D printed limbless arms for children around her school community.

When she’s not helping develop new technologies to advance Matchstick’s user research capabilities, you can find her deep within a book, running or exploring the neighborhoods of Philadelphia.

Ashley is earning her B.S.E in Mechanical Engineering and Applied Mechanics at the University of Pennsylvania.

Anthony Grasso
Engineer

Anthony Grasso

Engineer

Strategic. Relator. Athlete.

Anthony’s drive has enabled him to create a rich variety of career experiences. He’s a natural networker who knows how to effectively connect with others. Through a series of personal experiences he has focused on making a career in healthcare to improve patient’s lives.

Anthony’s diverse experiences are a fit for his role at Matchstick, where he is helping us find innovative device solutions to tough challenges in drug delivery. His mechanical knowledge, blended with his first-hand clinical experience as an EMT, make him a great addition to the team.

When he’s not helping Matchstick to innovate, he’s on the lacrosse field or in the gym, driving himself to be his best.

Anthony is earning his Bachelor of Engineering in Mechanical Engineering at Stevens Institute of Technology.

Sean Smith
Clinical Analyst

Sean Smith

Clinical Analyst

Learner. Analytical. Clinician.

Sean understands the challenges patients face in staying adherent to their medications from his years as a pharmacy technician. He brings this practical, clinical perspective to his Matchstick projects.

Sean is interested in the Regulatory side of pharmaceutical development, and in the process by which new therapies come to market. Through this interest, he helps the Matchstick team understand novel pipeline molecules and the potential benefits that they offer to patients.

Sean is an athlete. When he isn’t engrossed in learning more about a topic for Matchstick or working toward his degree, he is playing or watching sports.

Sean graduated with a B.S. in Biology from North Carolina State University. He is a Doctor of Pharmacy Candidate and is also earning his Master of Science with a concentration in Regulatory Sciences at the Fairleigh Dickinson University School of Pharmacy.

Shana Szymborski
Clinical Analyst

Shana Szymborski

Clinical Analyst

Achiever. Learner. Artist.

Shana is always learning. She can’t imagine a life without growing and doing new things. She has been focused on a career in healthcare since she graduated from high school. She brings her strong work ethic and organizational strengths to the Matchstick team.

Shana has experience in a number of healthcare settings. At Matchstick, she contributes her clinical knowledge to helping us work with clients to develop better drug delivery devices. Shana is an innovator, inspired by the possibilities of empowering patients lives.

When she’s not helping build Matchstick clinical knowledge or studying, she is reading all kinds of subjects for fun, or painting.

Shana graduated Cum Laude with a B.A. in Biological Sciences from Rutgers University, and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Natasha Dave
Clinical Analyst

Natasha Dave

Clinical Analyst

Achiever. Learner. Dancer.

Natasha is patient-focused, and tenacious when it comes to meeting her goals. She knew that she wanted to be in healthcare, and worked her way from an unpaid clinical lab position to being the Chemistry Supervisor of that same hospital lab.

Realizing that she wanted to get closer to patients, she went back to school for pharmacy. Natasha brings her steadiness, and her drive to achieve to her Matchstick clinical research projects. Her intense focus helps the team stay on track with what is important.

When she’s not helping Matchstick build clinical knowledge for our clients, she participates in dance programs to keep connected to her culture.

Natasha graduated B.S. in Biology/Biological Science from Quinnipiac University, and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Alyssa Gettel
Marketing Analyst

Alyssa Gettel

Marketing Analyst

Communicator. Arranger. Fearless.

As a result of Alyssa’s work at Matchstick, she has focused her studies in marketing on the healthcare industry. She is excited by all the possibilities to help patients live better lives by designing and delivering better devices.

Alyssa loves facing new challenges. She is fearless in taking on new opportunities. Her desire to learn and grow fuel her willingness to seek new experiences. She is conscientious and hard working, and has become a linchpin at Matchstick.

Alyssa is a leader and an athlete. She has been elected to leadership roles in her extra-curricular activities at school. She is an avid field hockey player.

Alyssa is earning her B.A. in Marketing at St. Joseph’s University in Philadelphia.

 

 

Jeff Gorovits
Clinical Analyst

Jeff Gorovits

Clinical Analyst

Strategic. Communication. Artist.

Jeff’s unique blend of educational, work and life experiences make him a valuable addition to the Matchstick team. He is a sculptor, photographer, chemist and clinician. He brings a distinctively creative perspective to drug delivery device development.

Jeff is always striving to learn and grow, and does not confine himself to any one discipline to do so. He engages his colleagues, and makes the team feel that he is vested in our collective success. Our clients benefit from his creative approach to problem solving, and to approaching clinical research.

When Jeff isn’t contributing to building clinical knowledge at Matchstick, he’s taking photos for his freelance photography business.

Jeff has a Bachelor of Fine Arts from the Pratt Institute, earned his B.S. in Chemistry Cum Laude from William Patterson University and is a Doctor of Pharmacy Candidate at the Fairleigh Dickinson University School of Pharmacy.

Frances Kim, PharmD
Clinical Analyst

Frances Kim, PharmD

Clinical Analyst

Achiever. Learner. Clinician.

Frances is driven to deliver results. She is hard working and focused on outcomes. She rises to whatever challenge she is given, with enthusiasm and energy. She is a reliable and amiable colleague to her Matchstick teammates.

Frances has years of experience working in non-sterile compounding and continues to keep her skills sharp. She has generously brought her Matchstick colleagues into the compounding pharmacy to teach them and let them practice compounding hands-on. She is a dedicated researcher, and has contributed greatly to helping Matchstick grow in our clinical knowledge.

When she’s not helping build Matchstick clinical knowledge, she is reading or watching movies.

Frances earned her Doctor of Pharmacy from the Fairleigh Dickinson University School of Pharmacy in 2016.

Our Values

When we started Matchstick in 2009, our values were the first thing that we put to paper. Here’s what we believe in…and what you can expect when you work with us.

Stewardship

We treat our clients’ business like it’s our own.

Fun

We enjoy what we do and like working together.

Transparency

We’re open about our activities and intentions.

Trust

Our client relationships are built on trust.

Responsibility

Making commitments is serious business.

Growth

We inspire each other to be our personal best.

Excellence

We deliver insightful, beautiful,and unexpected results.

Diversity

Good ideas come from diverse expertise and experiences.