Meet the Matchstick team.

Small but mighty, this diverse team provides complementary perspectives to bringing better medical devices to market.

Who we are.

We’re device people.  We believe that making medical devices more intuitive and accessible will improve the experience and provide confidence, empowering patients and caregivers to treat disease.

What we do.

Matchstick helps pharmaceutical and medical technology companies develop, perfect and launch medical devices that people want to use.

Why we do it.

We get the chance to work with patients and caregivers firsthand. Seeing them empowered to give themselves or others better care drives our passion and our work.
  • Marty Coyne
    Marty CoynePrincipal

    Marty brings 16 years engineering and marketing experience in the healthcare industry with success in inventing, developing, launching and positioning a wide range of market-leading medical devices.

    Marty marries his engineering and marketing expertise with years of experience at Stryker Orthopedics and BD. His broad expertise spans the clinical, manufacturing and marketing sides of both implantable and disposable medical devices used in hospital and home settings.

    At Matchstick, Marty is recognized for his ability to frame complex issues vividly and clearly so that teams can move forward confidently with actionable plans and solutions. With experience developing, launching and positioning market-leading devices and drug-device combinations, Marty operates seamlessly across teams of technical and marketing experts.

    Because of his extensive work in safety and parenteral drug delivery, Marty is frequently called on as a thought leader regarding efforts to protect healthcare workers and patients from unsafe injection practices. At BD, Marty identified new ways to avoid medication errors in parenteral drug delivery, resulting in six U.S. patents, and developed devices, tools, and programs to improve healthcare worker safety. Marty is actively involved in the Safe Injection Practices Coalition, engages in advocacy work and has participated in numerous Centers for Disease Control (CDC) expert panels on the subject.

    Marty holds a BE in Mechanical Engineering from Stevens Institute of Technology and an MBA from Columbia University. He is named inventor on 10 patents.

  • Erika Bajars
    Erika BajarsPrincipal

    Erika has over 20 years experience in the healthcare industry. Her successes include developing creative marketing campaigns, launching and positioning market-shaping products and influencing important public health issues such as healthcare worker safety and pandemic flu preparedness.

    At Matchstick, Erika helps clients design, develop and launch drug delivery devices. She excels in facilitating creative-thinking sessions and designing and executing user research approaches that get to the heart of the problem and the right solution.

    Prior to co-founding Matchstick, Erika worked in marketing at BD and Merck. She conceptualized, developed and launched successful products to improve safety for patients and healthcare workers.

    Erika also worked to secure passage of groundbreaking state and federal healthcare worker safety legislation through advocacy and market development.  She continues to advocate and educate around critical public health issues.  She works with the Centers for Disease Control (CDC) and the Safe Injection Practices Coalition to promote needlestick safety and prevent the transmission of infections.

    A dedicated teacher and coach, Erika is certified in several creative-thinking techniques, was an experienced facilitator at BD and teaches at the Rutgers University Business School. She feels privileged to have developed a number of emerging marketers into high performers.

    Erika holds a BA in Communications from Montclair State University and an MBA from Rutgers University. She is a named inventor on a U.S. patent.

  • Tania Da Silva
    Tania Da SilvaAssociate

    Tania brings to Matchstick over ten years experience in the healthcare and medical device industry. Whether she’s working with a client, patient or health worker, she skillfully places herself in others’ shoes, gaining trust, rapport and key insights that lead to better results.

    Tania leads communications at Matchstick, manages client projects and participates in market research, workshops and training programs along the pathway toward successful device development.

    Technically savvy with strong design skills, she puts special care into ensuring that projects not only have the very best content but are beautiful, engaging and polished.

    Tania comes to Matchstick from BD, where she was a Marketing Communications Manager. She managed the creative development and launch of advertising campaigns, introduced best-in-class apps to support product launches, led successful marketing campaigns and supported global rebranding strategies.

    Tania has been pivotal in raising awareness around healthcare worker safety issues, including preventing exposure to drugs administered to patients and bloodborne pathogens from needlesticks. For years, she spearheaded a campaign for seasonal flu vaccination and passionately advocated for reducing common barriers to childhood vaccination to improve coverage.

    Tania is completing a BA in Communications from Fairleigh Dickinson University.

Our values.

When we started Matchstick in 2009, our values were the first thing that we put to paper. Here’s what we believe in, and how we express these beliefs at work.

Stewardship.

We treat our clients’ business like it’s our own.

Everything we do is laser focused on making our clients successful in helping patients live better lives. When we internalize our clients’ issues, we devise better solutions.

Responsibility.

Making commitments is serious business.

We say what we will do, and then do as we say.  We bring a level of passion, focus and creative energy to our projects that clients don’t see from other firms.

Trust.

Our client relationships are built on trust.

Our behavior inspires rock-solid confidence that we understand the incredible trust our clients place in us.

Diversity.

Good ideas come from diverse expertise and experiences.

We take pride in our team’s diverse experiences and perspectives that complement each other. We know when we don’t know, so we bring in external experts to help us find more creative solutions.

Excellence.

We deliver insightful, beautiful, and unexpected results.

Our work looks as good as it is, best-in-class, highly polished and reflective of our craftsmanship. We’re intense and know succeeding means putting in the extra effort that others don’t…or won’t. We deliver more than is expected in a way that inspires confidence in our results.

Transparency.

We’re open about our activities and intentions.

We won’t take our client’s money if we don’t think we can do an outstanding job for them. We take the time to really understand our clients’ needs and define a clear scope of engagement before starting a project.

Fun.

We enjoy what we do and like working together.

We get that collaboration is the key to the creative process and enjoy coming together as a team to “figure it out.”  We love the opportunity to work on different and exciting projects every day. Our work culture ignites creativity.

Growth.

We inspire each other to be our personal best.

We keep upping our game. Each new engagement requires that we learn something new, fast!  The experience of working with us improves with each engagement.

Stewardship.

We treat our clients’ business like it’s our own.

Everything we do is laser focused on making our clients successful in helping patients live better lives. When we internalize our clients’ issues, we devise better solutions.

Responsibility.

Making commitments is serious business.

We say what we will do, and then do as we say.  We bring a level of passion, focus and creative energy to our projects that clients don’t see from other firms.

Transparency.

Trust.

Our client relationships are built on trust.

Our behavior inspires rock-solid confidence that we understand the incredible trust our clients place in us.

Diversity.

Good ideas come from diverse expertise and experiences.

We take pride in our team’s diverse experiences and perspectives that complement each other.  We know when we don’t know, so we bring in external experts to help us find more creative solutions.

Excellence.

We deliver insightful, beautiful, and unexpected results.

Our work looks as good as it is, best-in-class, highly polished and reflective of our craftsmanship. We’re intense and know succeeding means putting in the extra effort that others don’t…or won’t. We deliver more than is expected in a way that inspires confidence in our results.

We’re open about our activities and intentions.

We won’t take our client’s money if we don’t think we can do an outstanding job for them. We take the time to really understand our clients’ needs and define a clear scope of engagement before starting a project.

Fun.

We enjoy what we do and like working together.

We get that collaboration is the key to the creative process and enjoy coming together as a team to “figure it out.”  We love the opportunity to work on different and exciting projects every day. Our work culture ignites creativity.

Growth.

We inspire each other to be our personal best.

We keep upping our game. Each new engagement requires that we learn something new, fast!  The experience of working with us improves with each engagement.

Call us!

If you’re facing a challenge, we want to help.  Contact us and tell us about it.  Fill out the form or email a request to: hello@matchstickllc.com.

121 Hawkins Place #122
Boonton, NJ 07005
P 973.753.0383

hello@matchstickllc.com